Changing the Conversation: The 1010 Project

[UPDATE: The Project 1010 guys took the video down but I’m told the a new version will be up soon. I’ll fix the video link in this post when that happens.]

I recently stumbled upon this charity in Kenya called The 1010 Project. I just had to share this with you. Why? Just look at the video:

You aren’t left feeling pity or like you’ve been taken on a guilt-trip. This is how you change the conversation about global poverty.

I also want to get in touch with these guys because I want to know how they were able to get permission to use Sigur Ros’s music. A while back I tried to get permission but I never heard back from those guys…

8 Responses to “Changing the Conversation: The 1010 Project”


  1. 1 David Lopez

    Very cool and upbeat indeed.

  2. 2 David Lopez

    Very cool and upbeat indeed.

  3. 3 Tim Brauhn

    I agree wholeheartedly. My opinion is a bit biased, though – I work for The 1010 Project! Shawn is right when he talks about changing the conversation. We need to listen to and collaborate with the people who are most affected by poverty: the poor.

  4. 4 Tim Brauhn

    I agree wholeheartedly. My opinion is a bit biased, though – I work for The 1010 Project! Shawn is right when he talks about changing the conversation. We need to listen to and collaborate with the people who are most affected by poverty: the poor.

  5. 5 Monique

    Hey Shawn…for some reason the movie link isn’t working :'( Is there another link I could use to check it out??? Thanks

  6. 6 Monique

    Hey Shawn…for some reason the movie link isn’t working :'( Is there another link I could use to check it out??? Thanks

  7. 7 Shawn

    Hey Monique – they had taken the video down but they said they were reuploading a new one soon. I’ll update the post when that happens 🙂

  8. 8 Shawn

    Hey Monique – they had taken the video down but they said they were reuploading a new one soon. I’ll update the post when that happens 🙂

  1. 1 The YouTube Manual Every Charity/Org Needs | the uncultured project

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