The YouTube Manual Every Charity/Org Needs

YouTubeYouTube is more than a website to host your videos. The problem is that, especially when it comes to non-profit organizations and charities, most don’t realize that. When I first started this project, most of what I could find on YouTube on the issue of global poverty (coming from charities and non-profits) were generic TV spots, fundraising videos, and mini-documentaries that were uploaded to YouTube as an afterthought.

That’s not how you build interest in your cause….

I’ve been trying my best to change the conversation about global poverty – that is making things less guilt-inducing, less donation-obsessed, more personal, and trying to use the power of the internet in a way formal organizations aren’t. Thanks to you guys, you’ve turned this informal project (with no next to no budget) into the most popular anti-poverty related channel on YouTube. It’s good to see that a lot of formal organizations are now following suit. Since starting this project, The ONE Campaign has started a vlog (of sorts), charities like Save the Children are really stepping up, and I’m now there are gems from organizations I never knew even existed.

youtube-bookBut that’s just the start. There is so much more to convey about what charities and orgs should be doing that just following this blog or my YouTube channel isn’t going to convey it all. Fortunately, a good friend of mine has recently come out with a book which I hope will become the definitive guide for every charity, organization, and non-profit out there seeking to advance their cause on YouTube. It’s called “YouTube: An Insider’s Guide to Climbing the Charts” and it’s available from Amazon right now.

The book devotes a chapter to charitable causes on YouTube, talks about the Project for Awesome, and talks about the importance of the YouTube community. It also includes an exclusive interview with me 🙂 If you see my approach as something your organization or charity should be emulating – I highly recommend you check this book out.

[Full Disclosure: I wasn’t paid for my interview in this book, I don’t make a dime off of any of the sales of this book, and even the Amazon referral link I’m using isn’t mine but gives referral money to one of the authors]

8 Responses to “The YouTube Manual Every Charity/Org Needs”


  1. 1 Alan Lastufka

    Thanks Shawn! Glad you're enjoying the book, hope other charities and organizations find it useful as well.

  2. 2 Alan Lastufka

    Thanks Shawn! Glad you're enjoying the book, hope other charities and organizations find it useful as well.

  3. 3 Alan Lastufka

    Thanks Shawn! Glad you're enjoying the book, hope other charities and organizations find it useful as well.

  4. 4 Alan Lastufka

    Thanks Shawn! Glad you're enjoying the book, hope other charities and organizations find it useful as well.

  5. 5 Julian_Gomez

    Great post as usual, Shawn. That is indeed a wonderful book!

    -Julian, ittakesii

  6. 6 Julian_Gomez

    Great post as usual, Shawn. That is indeed a wonderful book!

    -Julian, ittakesii

  7. 7 Julian_Gomez

    Great post as usual, Shawn. That is indeed a wonderful book!

    -Julian, ittakesii

  8. 8 Julian_Gomez

    Great post as usual, Shawn. That is indeed a wonderful book!

    -Julian, ittakesii

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