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The tl;dr version: World Vision is the first charity to genuinely engage with the YouTube community. We need to support this – but we also need to make it clear we have more to offer than just vlogs.

I’ve also said the same thing in more detail (and with examples) in this video:

During my time away from Bangladesh, I’ve been talking to a lot of charities. I’ve consulted with UNICEF, presented at Save the Children HQ, entered talks with the Red Cross, and have been giving input to World Vision.

World Vision is the first charity that’s heard me out and created a plan of action to engage the YouTube community. I was glad to have some input on this. And World Vision has done it in a way that experts like Beth Kanter would be proud: they are letting outsiders come in and aren’t worrying about perfection on the first try.

If you’ve been reading this blog, you know I’ve been advising charities to stop relying solely on Hollywood celebrities. Sending regular folks like Alex, Shawna, and Tom to Zambia have already generated over 300,000 views for World Vision on YouTube. See charities? I told you so.

The big challenge is the next step. My hope is that World Vision will use this success to do more ambitious things with the YouTube community. My fear is that, impressed by the amount of views they are getting, they won’t be challenged to try and engage this community in a deeper way.

If the support I’ve been getting is any indication, the YouTube community wants input on the charity work being on the ground. We want to see where the money goes, we want to see a project executed from start to finish, and we want to get to know the specific people our money has helped.

The technology to do this is here and it’s something I’ve been doing for a while now. But, after spending over 2 years to repair a school, what incentive does a charity have to do something like this again when I can only generate less than 40,000 views? Alex packing for his trip already got World Vision over 200,000 views.

This is an important moment for the YouTube community. We need to praise World Vision for engaging the YouTube community – but we also need to let them know we want more than just them replicating their celebrity-style visits with high profile YouTubers.

One way you can do this is let World Vision know. They are listening. On the World Vision Vloggers website, they have a place where you can leave a note (see the photo below for where the link is). Feel free to drop them a line. You can also tweet something using the #wvv hashtag and they will see it.

World Vision wants your feedback either through leaving a note (see link that I highlighted in the photo) or by tweeting #wvv as a hashtag.

Beth Kanter

This blog post is for those who have found my work through Beth Kanter’s presentation at the Personal Democracy Forum in New York City.

First, don’t let the self-referential blog posts, tweets, and videos fool you – this isn’t about me as much as it is about the community supporting it. We are a group of idealistic people who want to be part of the generation that ends extreme poverty (in our lifetime no less).

But, we don’t like being guilted into donating with depressing images of poverty. We don’t like to donate money in a way we can’t track where our donation has gone. And we don’t like the fact that most charities can be fortresses which tend to keep us at arms length.

My role in this community is simple: I’m part journalist (telling stories from the field), I’m part philanthropist (raising funds as a private citizen), and I’m part implementer (executing the democratic will of the communities I meet on the ground and the community that participates online).

I call this community-powered “philanthropic journalism”. Beth calls it being a “free agent”. If this is something you’d like to engage – here’s what you should keep in mind:

On the Ground Access

5) I need on-the-ground access: I need to be able to bring my camera, cellphone, and laptop into the field with your charity or organization so I can write blogs, make videos, and tweet. This means I need both the permission from your organization to do so and technical capacity (i.e. internet connection & bandwidth) to upload content from the field.

4) I have a preference for Bangladesh: My parents were born & raised in Bangladesh – it has a special place in my heart. More importantly, if we team up in Bangladesh you don’t have to worry about needing a Bengali translator or worry about setting me up with mobile internet. I can figure it out.

3) I do more than report: I need to be able to provide your organization with restricted donations to do specific projects. Why restricted? Because it’s the only way I can guarantee to the community where exactly their money has gone. Ideally, I’d like to negotiate minimal (or no) administrative costs.

Connecting Communities

2) I do more than donate: I have learned the devil is in the details. Having control over naming rights, signboard design, and allowing for changes in project plans based on on-the-ground feedback and online input is how this becomes less about hand-outs and more about one community helping another.

1) I don’t do it for name or fame: If this was about self-aggrandizement, I wouldn’t be writing this blog post from Toronto, Canada. I’d already be back in the field with a fly by night “charity” which would let me do whatever I wanted. This is about doing good with good organizations.

I realize that these five things don’t make it the easiest for me to work or team up with. It would be so much easier for me to take photos while I hand you a big check at your home office. But, the community behind this project wants something more substantive. In exchange, you will find we’re fiercely loyal and passionate. And made of awesome.

If you’re a for-profit, you’re more than welcome to join what we could call a “threesome for good”: with me as a free-agent, a trusted organization as charity implementer, and a for-profit helping to fund the logistics (and the charity’s admin costs) behind all this. And hey, if there is a for-profit that will pay a man to dance around the world, surely there is a for-profit that will pay for this guy to go and help people.

You can reach me on Twitter @uncultured and by email at project@uncultured.com

Just noticed this was the banner ad displaying on the “Change the Conversation: In Photography” blog post from yesterday…

I’m sure if you search my Flickr archive, you might find a few stoic & frowning kid faces too. I’m by no means an expert (or the standard-bearer) for how to photograph and film the poor. But, is there like some rule a charity ad can’t feature a smiling kid?

“NGOs come to the village here to take pictures of people. At church, at the market, on the road, at meetings. Only people who are dressed poorly.”

That’s what Edward Kabzela of Malawi said – and he’s not alone. Whether I’m traveling to Kakamega in Kenya, a rural village in Bangladesh, or a local food bank in Los Angeles – everybody hates being portrayed as poor and needy.

I’ve been inspired to write about this again because I just stumbled across this blog post by a fellow Canadian by the name of Duncan McNicholl. As Duncan puts it – in many respects – charities are like a business.

For a charity, their “revenue” is your donation dollars. And most of them think that the best way to get your donation dollars is by portraying the poor as objects of pity. They’d rather show you a picture like this:

Photo by Duncan McNicholl

Instead of a picture like this:

Same person, photo also by Duncan McNicholl

It still surprises me how many people, charities, and organizations still don’t get it. In fact, I’ve debated this with good friends of mine – some suggesting my portrayal of poverty is overly cheerful and glossy (with the exception of stuff involving disasters).

But my rebuttal is this: I’m only allowed to portray those I film & photograph as they wish to be filmed & photographed. Sometimes, especially during disasters, they want me to capture their sorrow. But, most of the time, the poor may want our help – but they don’t want our pity.

Keith Don is Digital Channels Manager at World Vision Australia. In response to my blog post on “YOU are the Fortress”, Keith left this awesome response which I thought I would share below:

Hi Shawn,

What you’ve said is exactly right – big orgs like us are fortresses. What Wendy has said is the reality but ultimately its not up to the ‘free agents’ to make organisations know who you are, its up to the organisations to be listening and understanding the social media landscape to know who are the voices that can help them deliver their message.

When it comes to traditional media usually we don’t and can’t dictate to newspapers and tv networks how to present our content yet we facilitate access. In the new social media environment NGOs often take a DIY approach. Generally speaking this will only get you so far. Distribution is key, and that ony comes from partnering with strong, influential voices on issues aligned to your organisation.

Another aspect is given more people are spending more time online than on other media forms, where are your ambassadors going to come from?

The world has changed – just because the big NGOs are big doesn’t mean that they can control the media landscape. They couldn’t before and they can’t now. The challenge for organisations like ours is to be smart and use our size to engage new media to bring our work to a new audience that can easily be drawn to smaller, more niche, less transparent organisations that have simply cracked the SM puzzle.

It can be done, I just don’t think anyone has really cracked it yet. The first one that does will lead the way – hopefully its us! 

Keith Don
World Vision Australia

World Vision is definitely one of the charities I am trying to team up with. Whether it’s forward thinking people like Wendy Harman at the Red Cross or World Vision guys like Keith Don – there is no shortage of forward thinking people in non-profits. Hopefully, the fortress can be broke from within.

Right now, I’m sitting in a hotel room connected to the CNN Center in Atlanta, Georgia. The red glow of the giant “CNN logo” across my room seeps through the drapes and into the room. My journey to help the poor in Bangladesh seems to be taking me everywhere… everywhere except Bangladesh.

Beth Kanter - Non-Profit Social Media Strategist

I’m spending so much time away from my passion – not because I like time off, but because convincing charities to team up with me seems to be an uphill battle. Imagine my surprise, when I found someone here in Atlanta who felt the same way as I do. Her name is Beth Kanter.

Beth was holding a seminar on how non-profits should use social media. I was in awe, captivated, and nodding to her every word. Then she started talking about how charities are like fortresses when it comes to opening up to social media & online communities – and I couldn’t help but stand up and speak out.

Beth handed me a mic, I stood up, and – as if taking a weight off my chest – told the crowd full of non-profits & charity employees and directors: “the problem isn’t social media, the problem is that YOU are the fortress”. That got their attention.

Beth's Seminar

“I’m coming from the opposite perspective,” I continued. “Social media is not my problem: I have over a quarter million followers on Twitter, 10,800 subscribers on YouTube, and 2.1 million views. Yet, despite that, I have a hard time having you guys take me seriously”.

I then turned to a lady in the front row. A lady by the name of Wendy Harman of the American Red Cross. Earlier in the seminar, Beth was praising Wendy’s admirable work for “breaking the fortress” at the Red Cross and for embracing social media for it’s operations with the Haiti earthquake.

Beth Kanter, Me, and Red Cross's Wendy Harman

While Wendy’s work is admirable, I had my own Red Cross story to share. “We need to talk” I told Wendy. “When the Haiti earthquake struck, I contacted the Red Cross. I offered to connect the community supporting my work with your efforts in Haiti. But I was dismissed as ‘just a guy on YouTube’”.

Taking a glance at Beth, I could see my time at the mic was coming to a close. “I know you have to move on in this seminar – but I want to give you two quick stories.” I pleaded. “Basically, whenever any charity does give me an inch – and does open their doors and doesn’t act like a fortress, amazing things happen”.

I told the story of how the Los Angeles Food Bank opened their doors for me. How I was able to not just donate thousands of dollars, but was also able to make a video on my YouTube channel that was seen over 300,000 times on YouTube. The story of my work with the Los Angeles Food Bank was also featured on CNN.

I told the story of how Save the Children, although a far more “fortress-like” charity, gave me the opportunity for me to help them with the Cyclone Sidr & Cyclone Aila relief operations. The results? More people learn about Save the Children through my videos than any other online video source on the internet.

I’ve struggled for the past 3 years and have consistently proven that – if a charity out there gives me an inch – I can do amazing things for them. Yet, despite that, to this very day and to this very night – no global development-centric charity has concretely agreed to team up with me in a consistent and sustained manner.

Why? Because they are a fortress. There’s no other way to put it. They would rather be a fortress than help more people, engage more supporters, or be a leader in a newly emerging form of interaction. A form of interaction that’s not going away, that’s not a fad, and is the future.

My time had ran out. Beth took the mic back. And the discussion continued to how the UN Foundation got great online exposure by bringing some American Idol celebrities to Haiti. I facepalmed and tried to grab the mic again (because I have thoughts on that too) – but there wasn’t enough time.

But, even if I had more time, I don’t know how long it takes to break a fortress.

Yesterday, I talked about a comment someone had written called “The Uncultured Project is totally useless!”. If you haven’t read it – check it out. Just to be clear – this wasn’t a hater comment. The points raised by the author are actually common points raised in the discussion about global poverty.

That’s why I want to talk about this.

And I want to bring someone else into this discussion – his name is Sharief:

Meet Sharief

I’ll keep the guilt-trip to a minimum – you can read more after the jump.
Continue reading ‘Teach a Man to Fish?’