Meet Mindaugas Voldemaras. Mindaugas is one of the many people who submitted a video as part of the 2011 Davos Debates. Of all the efforts by applicants to get votes, Mindaugas was one of the more successful.
Mindaugas, a blogger from Lithuania, campaigned around the slogan: “Vote for Lithuania in Davos!”. He was appealing to his most salient constituency: Lithuanians.
Appealing for support from your constituency is really the best way to mobilize support on an issue. It’s a group that can be diverse but has a shared identity, kinship, and a sense of collective benefit.
Appealing to a salient constituency also makes it easier to find others who can help mobilize others. Mindaugas was able to find support from prominent Lithuanian tweeters, bloggers, and even Lithuanian sports fans.
The only hurdle in Mindaugas’s mobilization efforts was that everyone in Lithuania, being in the same time zone, went to sleep at more or less the same time and could only vote for him during waking hours.
When Mindaugas saw my efforts to get votes, he assumed I too was appealing to my constituency. He assumed my constituency was Canada. And, like him, he assumed I’d be limited to when Canadians were awake.
This assumption is why, thanks to you, we were able to take the #1 spot.
Click the jump to learn why.