Earlier today, here in Toronto, someone took their own life by jumping in front of a subway. This created a disruption which took out half of Toronto’s subway system for several hours. Tens of thousands of people were affected.
I’m writing this because this incident reminds me that no one lives in a bubble. We all live in this world and create ripples that affect – and “disrupt” – other people. Whether this “disruption” is positive or negative on others depends on how we live – and on what terms we die.
The value of a single life has been on my mind a lot today because I’ve been attending this conference here on Toronto for charities called “Net Change 2010″. As an outsider to the charity “ecosystem”, I’m often surprised how much charities act like (or at least talk like) dispassionate businesses.
Despite being surrounded by people & charities doing amazing things – saving lives in Haiti, helping the handicapped, providing assistance to the homeless – I felt like I was at an MBA seminar. “Marketing”, “Retention”, and “Branding Strategy” were all the buzzwords in most seminars.
Not only that, most people whom I’d talk about my project to would praise me but then ask “how do you plan on scaling this?”. How can I do more than “just one water project”? Since I can’t be everywhere at once, how can I help more than “just one village” during a natural disaster?
My question is this: why does it always have to be about the numbers?
I like that I do charity work as an individual. I’ve given reasons before, but one of the luxuries is that I don’t have to worry about the numbers. Well, except when I’m trying to network with charities that is.
If I want to change the world, all I have to do is meaningfully change one life. Just one. And then all I have to do to make it “scale” is sit back and watch the spark of that one life create positive disruptions throughout humanity.
And, you know what? If charities focused more on the value of one, I’m pretty sure all their concerns about “marketing”, “retention”, and “branding strategy” would fall into place by themselves.









