Tag Archive for 'Ad'

5 Steps for NGOs to Move from Guilt to Empowerment

My thoughts on how charities need to drop the guilt is getting tons of views. But the question remains: how does a charity drop the guilt? Can they do it overnight? Cold turkey?

As I mentioned some charities, like the US-branch of Save the Children, have already stopped using “poverty porn”. I’d like to share something I’ve talked to them about behind closed doors.

I guess you can call it a 5 Step Program for NGOs using guilt:

Continue reading ’5 Steps for NGOs to Move from Guilt to Empowerment’

3 Reasons Charities Need to Drop the Guilt

A Charity Guilt-Ad Currently Airing in Canada

It’s 2011 and we still live in a world where many charities think that the best way to raise funds to help those in need is by using guilt.

This needs to stop and here are three reasons why:

Continue reading ’3 Reasons Charities Need to Drop the Guilt’

Dear The ONE Campaign…

Hey there ONE Campaign folks! I’m a big fan of you guys. In fact, I wear your ONE Campaign bracelet almost everywhere I go! I can also tell you’re a huge fan of my work – especially my latest video called “Thank You YouTube”:

Thanks so much for finding a way to reduce that video down to 30 seconds (which I guess you guys decided to call “ONE Thank You”):

I’m really flattered you even stuck with a similar text effect for the “Thank You” at the end!

FYI, I come up with stuff like this all the time. Why not give me a call? I’d be happy to help out if you guys out more formally sometime ;-)

P.S. On a more serious note, this is actually an awesome message from The ONE Campaign. It’s positive, non-partisan, and optimistic. The fact this 30 second video is going to be used in a national ad campaign should hopefully counter-balance those dark, depressing, guilt-inducing videos we often see on TV about global poverty.